Wednesday, July 15, 2009

Windows 7: Trend Amoung Individual Consumers

While businesses may be planning to skip Windows 7, individual consumers look like they're lining up in droves to snap up the OS, which recently ended its pre-order sales period in the U.S. But is still available for sale in a number of European countries.

How successful has the pre-order sale been? Specific sales figures aren't easy to come by, but the BBC has aggregate information for the UK.

The response has been huge: The BBC notes that Windows 7 pre-orders on were higher in the first eight hours of the sale period than they were in the entire 17-week period in which Vista was available as a pre-order.

Obviously that torrid pace is unlikely to continue over the entirety of the pre-order run (and the number of copies available for pre-order are limited), but the figures are nonetheless impressive, indicating serious interest in upgrading among the masses (and likely serious dissatisfaction with Windows Vista as well). Pre-orders are being taken through August 9 in the UK.

Of course, the hugely discounted price tag for Windows 7 -- which is available for as little as $50 a copy, depending on the version -- is probably a big help in boosting these sales figures, too. The big test will come with Win 7's October release: Will consumers be willing to pay the higher sticker prices for the new OS then? That is, are they more likely to pony up a little more if they can walk out of the store with the software on the same day? Or are we just seeing the usual mad rush of early adopters, enticed by a great bargain?

For what it's worth, I'm expecting strong sales.

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